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PDD officially integrates Touch 'n Go eWallet — the era of direct payment begins!

2026 marks a breakthrough moment for cross-border shopping in Malaysia. After 1688, e-commerce giant Pinduoduo (PDD) has quietly added Touch 'n Go eWallet as a payment option at checkout. No more third-party agents or complicated verification steps — just one-click direct payment to Malaysia. This development is more than just an added payment method; it signals a clear shift: cross-border e-commerce is moving rapidly toward localized payment systems. This article explores the significance of this development from three perspectives: TNG eWallet’s market dominance, Pinduoduo’s expansion in Malaysia, and the broader impact of integrated payment systems.

01. Touch 'n Go eWallet: Malaysia’s “national wallet”

To understand why Pinduoduo must integrate TNG, we must first understand its unique position in Malaysia.

Touch 'n Go began in 1997 as an electronic toll payment card. In July 2017, its parent company CIMB Group’s subsidiary Touch ’n Go Sdn Bhd partnered with Ant Financial to form TNG Digital Sdn Bhd, building Malaysia’s localized e-wallet system based on Alipay technology. It was among the first e-wallets approved by Bank Negara Malaysia (source: CIMB official press release).

Since then, TNG eWallet has grown significantly, surpassing 28 million registered users and over 2 million merchant touchpoints. According to Oppotus 2025 research, its market penetration reaches 94%, far ahead of Maybank MAE (47%) and GrabPay (43%). As of early 2026, verified users exceeded 23 million, maintaining its leadership in Malaysia’s digital wallet market (sources: Oppotus, Razorpay Curlec).

Through Alipay+, TNG has expanded globally, enabling Malaysian users to pay in over 50 countries and regions (source: The Sun). Overall digital wallet penetration in Malaysia has reached 88%, with TNG leading the ecosystem.

02. Pinduoduo (PDD) expansion in Malaysia

Cross-border e-commerce accounts for around 30% of Malaysia’s total online shopping activity, with China being a major source market (source: paymentscmi).

Pinduoduo (PDD) is one of China’s largest e-commerce platforms. According to PDD Holdings’ 2025 financial report, its 2024 revenue grew significantly, with a valuation reaching 1.14 trillion RMB, placing it among China’s top internet companies.

Pinduoduo experimented with Southeast Asia shipping services in 2024, later scaled back, and relaunched its Southeast Asia strategy in late 2025, including Malaysia under a free-shipping model with no minimum order.

Unlike Taobao’s 199 RMB threshold, Pinduoduo adopts a zero-threshold free shipping strategy, which strongly appeals to price-sensitive Malaysian consumers. Data shows that 83% of consumers aged 18–34 actively seek the lowest prices.

However, payment friction still exists: international credit cards charge up to 3% transaction fees, and many users do not own credit cards. Although workarounds such as topping up via TNG or linking GXBank/WeChat Pay exist, the process is still complex, reducing conversion rates. Therefore, direct integration with TNG becomes inevitable.

03. What does this partnership mean?

For consumers, the payment journey becomes significantly simpler, replacing foreign cards with a familiar local wallet, reducing checkout abandonment rates.

For Pinduoduo, TNG provides a trusted local entry point and massive user base, improving conversion rates and strengthening localization.

For TNG, Pinduoduo brings a high-frequency cross-border shopping ecosystem, reinforcing its dominance in digital payments.

For logistics, increased order volume will directly boost demand for consolidation, warehousing, and last-mile delivery services, strengthening China–Malaysia supply chain integration.

At a macro level, this reflects the acceleration of digital payment ecosystem convergence between China and Malaysia.

Conclusion

At its core, this collaboration represents a localization revolution in payment infrastructure.

For Malaysian users, it means lower barriers and a smoother shopping experience; for platforms, it unlocks higher conversion rates and faster expansion.

When Pinduoduo’s ultra-low prices meet TNG’s national-level penetration, the final barrier of cross-border e-commerce is effectively removed.

In the future, as Malaysian consumers use TNG to purchase goods from China effortlessly, both geographical and payment boundaries will be redefined.

Written by: WePost Marketing Team SUN GEYAN